The packaging for apparel does not only protect the clothes. This is the initial impression that people get of the product and can convince them to eventually buy it.  The apparel boxes have the ability to make a fashion brand stand out in front of the competition and create a lasting impression on customers.

The industry is extremely competitive with many fashion brands manufacturing clothes all wanting to attract the consumer base to what they are selling. Packaging is able to convey what a brand stands for and the type of apparel it manufactures.

The following discusses custom packaging solutions for apparel fashion brands:

The right packaging material

A fashion brand needs to choose the perfect packaging material that can make a box which will effectively protect the apparel from getting damaged. The box needs to convey quality when potential customers look at it and the packaging should be able to make the product reach the customer in excellent condition.

The apparel should be protected from dirt, humidity, and other external impacts. A strong box that is made with packaging materials like cardboard, corrugated cardboard, Kraft, or paperboard can be considered here. The box can protect the apparel and make customers get it in good-condition when it is made with materials like these.

You can let people know more about your brand according to the packaging material you use to make the box. For instance you can place the apparel in a rigid box if your company is a high-end and luxurious one. A brand that is eco-friendly can choose Kraft material to make the box so that it is sustainable.

Custom dimensions

The apparel needs to fit comfortably in the box so that it is presented in an attractive way to customers when they open the box. Therefore it is important that the dimensions of custom apparel boxes wholesale are right.

The apparel/s that needs to be placed in should be measured so that the right size box can be made with will not have too much empty room in it and which will not force the apparel into a small enclosure.

You need to look at the shape of the product as well so that the shape of the box can be perfect also. You may want to place custom inserts in the box if you are packaging more than one apparel item in it. These will present the products in an amazing way to customers and can make the apparel items remain in one place during transportation and handling.

Design for consumer base

Unique and custom printed boxes are able to appeal to the target audience. You need to know who is likely to buy the apparel you are selling and design the boxes so that they stand out to these people.

For instance if you are selling high-end apparel to ladies, the packaging design can be minimalistic and glamorous. You can include colors like rose gold or white on the box as these colors suggest luxury. Add finishing touches such as gold or silver foiling or a textured impact on the box so that it looks elegant. Packaging like this is able to enhance the perceived value of the apparel and justify its higher price.

If the apparel in the box is for kids, the packaging design can be bright, colorful, and fun. You can include images of cartoon characters on it so that kids are drawn to it.

Details about apparel

Custom apparel boxes need to include information about the apparel so that people know what is in the box. You can include details like the style, size, fabric, design, etc. of the product. Instructions on how to wash it can be mentioned. This information can be included in a font that is readable and which matches the overall packaging design theme.

You can consider placing the apparel in a box that has a transparent die-cut window on it. People will get to see the apparel through the window which will give them more confidence on whether to buy it.

Brand information must be included on the packaging as well. Custom design the boxes so that they include details about your company like its brand logo, brand color, slogan, etc. Include the contact details of your apparel business like its physical address, phone number, and social media links which will help customers contact it and reach out to it.

Custom apparel packaging that is unique and designed according to the needs of the brand, product, and consumer base is able to stand out in the competitive industry. These boxes are able to appeal to the target audience making them want to buy the apparel that your brand is selling. The packaging that is strong will protect the apparel and will give potential customers a positive image of your brand.